What “no” means

* I’m too busy
* I don’t trust you
* This isn’t on my list
* My boss won’t let me
* I’m afraid of moving this forward
* I’m not the person you think I am
* I don’t have the resources you think I do
* I’m not the kind of person that does things like this
* I don’t want to open the door to a long-term engagement
* Thinking about this will cause me to think about other things I just don’t want to deal with

What it doesn’t mean:
* I see the world the way you do, I’ve carefully considered every element of this proposal and understand it as well as you do and I hate it and I hate you.

Seth Godin

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