Hôm nay đọc newsletter từ blog của Seth Godin thấy quá ưng ý nên note lại vào đây :). The realest thing in our lives Are the stories we invent. We live with these stories, we remind ourselves of them, we perfect them. And, happily, if you don't like the story you're telling yourself, you can change it. Tạm dịch: Những điều thực tế nhất trong cuộc sống của chúng ta chính là những điều  chúng ta tạo ra. Chúng ta sống trong chúng, Read more [...]

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Hôm nay nhận được newsletter từ blog của Seth Godin, Bình lại chợt nghĩ đến việc quan trọng của cần cù chăm chỉ đối với thành công của bản thân. Trước hết mời bạn hãy đọc post mới nhất của Seth: You can learn a new skill, today, for free. You can take on a new task at work, right now, without asking anyone. You can make a connection, find a flaw, contribute an insight, now. Or not. In a fluid system, when people are moving Read more [...]

Resist the ad hoc. Announce that this is a project, and that it matters enough to be treated as one. The project needs a leader, a person who takes responsibility as opposed to waiting for it to be given. Write it down. All of it. Everything that people expect, everything that people promise. Send a note confirming that you wrote it down, specifically what you heard, what it will cost and when they will have it or when they promised it. Show your work. Show us your estimates and your procedures and Read more [...]

Seth's Blog: Eight email failures (and questions for those that want to do better)Just because you have had a previous relationship with someone doesn’t mean you have permission to email them. Permission marketing is anticipated, personal and relevant messaging. The simple measure is this: Would they miss you if you didn’t mail them? If not, then you’re fooling yourself into thinking you have something you don’t. Blaming the tool. There are a wealth of powerful email tools Read more [...]

Seth's Blog: Who is this marketing for? Before you spend a minute or a dollar on marketing, perhaps you could answer some questions: Who, precisely, are you trying to reach? What change are you trying to make? How will you know if it’s working? How long before you will lose patience? How long before someone on your team gets to change the mission? How much time and money are you prepared to spend? Who gets to approve this work? Who are you trying to please or impress? It’s cheaper to Read more [...]

What “no” means * I’m too busy * I don’t trust you * This isn’t on my list * My boss won’t let me * I’m afraid of moving this forward * I’m not the person you think I am * I don’t have the resources you think I do * I’m not the kind of person that does things like this * I don’t want to open the door to a long-term engagement * Thinking about this will cause me to think about other things I just don’t want to deal with What Read more [...]

The only reason words have meaning is because we agree on what they mean. And that meaning comes from associating those words with other words, words that often have emotional anchors for us. This isn’t merely the spin of political consultants. It goes right to the heart of how we (and our ideas) are judged. Seth’s Blog - Link Read more [...]

Social media is a marathon, a gradual process in which you build a reputation. The best time to start was a while ago. The second best time to start is today. But turning it up to 11 isn’t going to get you there faster. http://sethgodin.typepad.com/seths_blog/2013/06/the-thermostat-and-the-frying-pan.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29 Read more [...]

Nếu bỏ cuộc khi đối diện với điểm thử thách là một ý tồi, thì từ bỏ khi bạn đang gặp phải ngõ cụt là một ý hay. Điều khó khăn là phải nhận ra được ngõ cụt khi bạn đang thất vọng, mất kiên nhẫn hoặc bế tắc. Đó là lý do vì sao việc xác định giới hạn cho mình trước khi bắt đầu đóng vai trò vô cùng quan trọng. Điểm thử thách - The dip - Seth Godin Read more [...]

The best way to get unstuck Don’t wait for the right answer and the golden path to present themselves. This is precisely why you’re stuck. Starting without seeing the end is difficult, so we often wait until we see the end, scanning relentlessly for the right way, the best way and the perfect way. The way to get unstuck is to start down the wrong path, right now. Step by step, page by page, interaction by interaction. As you start moving, you can’t help but improve, can’t Read more [...]